The Difference Between Marketing and Advertising

Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.

Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.

Easiest way to differentiate advertising from marketing is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market. Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.

But many companies often make mistake of confusing advertising with marketing. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values. One should also remember that these companies spend fortunes on advertising which a new start up business can’t. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.

Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product. ¬†Getting an internet marketing education is absolutely key to your success if you want to build your own brand and become a top 3% earner.
To Your Success

  • http:/www.iangbrown.com Ian Brown

    Jenni. Fantastic post! It really pegs down the definitions and properties of the two. This is an area that challenges many and this post will help them immensely.

  • http://www.domedia.com/ Media Planning

    I never really stepped back to consider the differences before until now!

  • http://phillip4kirby.wiki.zoho.com/MLM-Secrets-For-Success.html Rosario Pourvase

    I just finished up reading your blog the first time so I thought I should comment to let you know your stuff is great and you have another follower! Keep the posts coming!

  • Sean Wiggan

    Very clear and a lot of useful information.

  • http://www.cashone.com/ Robin Williams

    Nice post!
    Many people confused between marketing and advertising, this stuff really helps in understanding both the terms clearly. Thanks for sharing.

  • Peeyush

    Great stuff, Its really helped me to understand the diff b/w marketing and advertising concept.
    Keep posting …

  • http://fastmoneyblogging.com Hilary Bassak

    Enjoyed your article, Jenni. I am just starting out in this profession but I was lucky enough to be directed to a company which has top notch training and I am soaking this up daily.

    I also saw your video about encouraging your down-line to find out things for themselves. I have a close relative who is an internet marketer and I was dismayed to say the least when he seemed to be leaving me to my own devices. I realize now that he was right to do this as I have been learning much faster since he “opted out” to a large extent.

    I wasn’t very keen on the idea of making videos but I took the plunge and did a challenge to make 24 videos about the FAQs about this company. I actually did the 24 videos in 2 days whereas before I would have struggled to do two. There is no doubt that Internet Marketing can transform people’s lives

    Thanks for the very helpful info

  • http://www.learningwithliz.info Liz

    Great post Jenni. easy to read and understand.